Le président de la République Emmanuel Macron s’est exprimé à New York lors de l’Assemblée générale de l’ONU. Voici les principaux points de son discours.
Sur l’accord en Iran
“Notre engagement sur la non prolifération a permis d’obtenir un accord solide, robuste, qui permet de vérifier que l’Iran ne se dotera pas de l’arme nucléaire. Le dénoncer aujourd’hui sans rien proposer d’autre serait une lourde erreur, ne pas le respecter serait irresponsable, parce que c’est un accord utile”, a déclaré M. Macron.
Sur le climat
Emmanuel Macron a déclaré mardi à l’ONU que l’accord de Paris sur le climat “ne sera pas renégocié”, tout en assurant que “la porte sera(it) toujours ouverte” aux Etats-Unis pour un retour dans l’accord.
“Cet accord ne sera pas renégocié, il nous lie” (…) nous ne reculerons pas”, a déclaré le président français, ajoutant qu’il “respecte profondément la décision des Etats-Unis” et que “la porte leur sera toujours ouverte” mais que les autres Etats continueraient “à mettre en oeuvre l’accord de Paris”
Sur la Syrie
Le président français Emmmanuel Macron a plaidé mardi devant l’Assemblée générale des Nations unies pour la création d’un groupe de contact sur la Syrie afin d’enclencher une nouvelle dynamique pour aller vers une solution politique au conflit.
Le processus de négociations mené à Astana au Kazakhstan, par Moscou, Téhéran et Ankara, “ne suffit pas”, a-t-il ajouté. Le groupe de contact voulu par la France intégrerait les cinq membres permanents du Conseil de sécurité de l’ONU et “les parties prenantes” au conflit, a précisé Emmanuel Macron.
Sur le sort des Rohingyas en Birmanie
Le président français Emmanuel Macron a dénoncé mardi devant l’ONU le “nettoyage ethnique” contre la minorité musulmane des Rohingyas, dont plus de 400.000 ont fui la Birmanie ces dernières semaines pour se réfugier au Bangladesh.
“Les opérations militaires doivent cesser, l’accès humanitaire doit être assuré, et le droit rétabli, face à ce qui est, nous le savons, un nettoyage ethnique”, a déclaré M. Macron qui s’exprimait pour la première fois devant l’Assemblée générale de l’ONU.
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The only hope: let us go back to its roots.
The ideal issue that at any time occurred to social media marketing and advertising was the hacking of the
2016 US election of Donal Trump by the Russians. Why?
Because it laid bare what a lot of in social
media promoting has acknowledged for a prolonged, prolonged
time: that social media platforms are a joke, their valuations are dependent on imaginary people, and their integrity lies somewhere amongst
Lucifer and that dude who eats people’s faces in the movies.
For internet marketing consultants this sort of as myself, recommending current
social platforms this kind of as Fb, Twitter, and Instagram has been increasingly hard, mainly because -really frankly- numerous of
us you should not have faith in the metrics.
And why should we? Fb will not.
This is from Facebook’s 2017 SEC filing (emphasis mine):
The numbers for our key metrics, which involve our everyday active end users (DAUs), every
month active end users (MAUs), and normal revenue for each consumer (ARPU),
are calculated utilizing inner organization information dependent on the action of consumer accounts.
While these quantities are based mostly on what we believe to be reasonable estimates of our consumer base for the relevant period of time of measurement, there are inherent challenges in measuring utilization of
our merchandise throughout huge on the web and mobile populations around the world.
The major data management business in the earth suggests it does not
definitely know if its numbers are exact.
Estimates? What marketing and advertising qualified desires estimated results after the actuality?
It receives worse. Emphasis mine:
In the fourth quarter of 2017, we estimate that replicate accounts may well have represented close to
ten% of our around the world MAUs. We think the percentage of
copy accounts is meaningfully bigger in creating markets these types of as India, Indonesia, and the Philippines, as in contrast to a lot
more designed marketplaces. In the fourth quarter of 2017,
we estimate that fake accounts may have represented roughly
3-4% of our all over the world MAUs.
Allow that sink in. Facebook is admitting that “about”
10% of its regular monthly active end users are pretend.
Apparently, they will not point out what share of their each day active users are
faux.
And that’s the problem with social media. You do not know what is genuine and what is actually fake any longer.
Social media hasn’t been serious for a whilst.
As entrepreneurs and advertisers, we delight ourselves on accuracy.
In the olden moments of marketing and advertising and promoting,
we obsessed more than rating quantities of television shows, readership for print promotions, and supply achievements premiums for immediate
mail.
In all situations, the platforms of the working day ended up closely audited.
You knew, with honest certainty, was the audiences
were being for any certain medium or channel due to the fact there was usually a point
of evaluate someplace for the figures.
Traditional media these types of as radio,
Tv set, and print experienced been all over extensive sufficient that there ended up 1000’s of case reports one particular could study the
results or failures of person strategies. For the reason that these mediums ended
up component of the general public document, it was easy to function backward to see what mix of media
and price range labored and what didn’t.
As an industry, we could quickly build benchmarks for accomplishment
– not just centered on our private experiences- but in the collective ordeals of
really obvious approaches laid bare for everyone to dissect.
Perfectly, that all went out the window with social media.
Fb, Twitter, and Instagram’s quantities ended up often a joke.
In times of yore, business valuation was based mostly on revenues, property, and human money, and effectiveness.
That all improved when somebody came up with the notion of “daily lively customers.”
The race to get customers turned the driving power for social media platforms in a way that we’ve never ever observed in advance
of. Now, the obsession with person expansion opened the door to advertising and marketing and internet marketing fraud on a scale that just wasn’t possible formerly.
Let’s get some thing very clear: any system that will
allow for people today to build countless numbers of pretend profiles so
many others can invest in likes, followers, retweets, or
shares is toxic to advertisers and brands alike.
Now, I realize that the phrase “lets” is performing a great deal
of function in that sentence, so allow me grow a little bit what I indicate.
I will not think I am going to get many arguments when I
say that -regardless of what I imagine of them- the most effective social media platforms on the
earth are also some of the most refined technological enterprises on the
earth. They have -arguably- some of the greatest AI all over, as their entire organization designs revolve all around becoming equipped to
crunch numbers, info, and obscure parts of details thousands and thousands of occasions
a second.
They are also huge businesses, with an army of lawyers and IP bulldogs waiting around to defend their brand name versus any hostile outdoors forces.
So reveal to me, how is it, that even immediately after all we have observed in the news individuals can even now acquire Fb
likes, or Twitter followers, or Instagram supporters?
The cause: it was generally a rip-off. And we bought conned together with all people
else.
If your corporation is valued on your amount of
customers and the action of all those customers on your
system, what do you treatment if they are pretend or not?
If you did, you’d retain the services of an armada of auditors to ensure the
integrity of your userbase. I do not believe that they ever did and will by no means do this.
Social platforms deploy their honey entice.
At first, social platforms these as Facebook and Twitter lured
manufacturers and companies on to their platforms with claims of free marketing
and promoting. The potential to immediately improve a fanbase and follower foundation, with no the need of employing internet marketing shmucks like me.
Why waste time on selecting a skilled when you can do it all by yourself for absolutely nothing?
At 1st, I was a supporter of this. I believed that advertising and promoting was usually some thing that only greater organizations could
manage, and that tiny enterprise marketing was currently being still left behind.
Social media advertising permitted for even a mom and pop shop to contend
on line.
So many firms expended innumerable several hours and thousands of pounds in human methods to expand their
followers on the net.
Obtaining lured them into their honey trap, social media providers then held followers and admirers hostages.
You had to spend to have entry to the userbase that you created up and cultivated.
All of a sudden the figures failed to make any perception. You had to shell out to boost
or improve posts when beforehand it was absolutely free.
The consequence was disastrous for numerous corporations.
The ROI’s failed to insert up, but with so several of their
buyers on these platforms, they experienced tiny preference but to carry on to try out and get whatever price they could for them.
Also, the transfer to these promotions opened up the Pandora’s box to
further more abuses. The push for revenue seemingly triggered social platforms to go
on to glance the other way on phony profiles and social media bots because they drove ad product sales.
Personal info was harvested and manipulated in approaches that buyers could
not fathom and did not agree to.
Primarily, it did a little something to promoting that I’m not positive we can recuperate.
For lots of digital advertising and marketing companies and marketing businesses,
it compelled us to down the Kool-support with everyone else.
People today that should really have regarded better doubled down on social media marketing and advertising for our clientele when we understood
-for most of them- it was needless.
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