Lors d’une conférence de presse, la Fédération des Enseignants du Sénégal (Feder), par la voix de son Coordonnateur Dame Mbodj, a décrié la gestion du ministère de l’Education nationale, marquée, selon elle, par des « des marchés de gré à gré pour l’acquisition de manuels scolaires de la 1ère étape et pour les travaux de réhabilitation de la Maison d’Education Mariama Ba de Gorée et du Lycée Ameth Fall de Saint-Louis, mentionnés dans le dernier rapport de l’Armp». Et, pour « mettre à nu ce scandale financier qui ne restera pas impuni », cette fédération annonce une saisine de l’Ofnac.
Face à ces déclarations qu’il juge “calomnieuses”, le ministère de l’Education nationale a indiqué, à travers un communiqué, qu’aucun des marchés cités n’est mentionné dans le dernier rapport 2016 de l’Armp ; et qu’aucun des marchés cités n’a été passé de gré à gré ou par entente directe. Se voulant plus précis, les services de Serigne Mbaye Thiam assurent que “le marché d’acquisition de manuels scolaires de la 1ère étape du curriculum en Approche par les Compétences a été conclu à l’issue d’une procédure d’appel d’offres international n°14/13/BCI-ACDI dont l’avis a été publié dans le journal « Le Soleil » n° 12898 du 27 mai 2013, suite à l’avis de non-objection n° 002326/MEF/DCMP/BCS/36 du 03 mai 2013 de la Direction centrale des marchés publics (Dcmp) sur le dossier d’appel d’offres et à la décision n° 114/13/ARMP/CRD du 08 mai 2013 du Comité de règlement des différends de l’Armp. Six maisons d’édition avaient participé à cet appel d’offres international et deux ont été finalement attributaires des deux lots à l’issue d’un processus d’évaluation des offres long, transparent et ouvert aux représentants des inspections d’académie bénéficiaires des manuels, processus validé par la décision nº 039/14/ARMP/CRD du 12 février 2014 du Comité de règlement des différends de l’Armp”.
La même source souligne, par ailleurs, que “les deux marchés de réhabilitation de la Maison d’Education Mariama BA de Gorée et du Lycée Ameth FALL de Saint-Louis ont été passés à l’issue d’une procédure d’appel d’offres national n° 03/FTI/2013 dont l’avis a été publié dans le journal « Le Soleil » des samedi 14 et dimanche 15 décembre 2013, suite à l’avis de non-objection de la Direction centrale des marchés publics n° 006627/MEF/DCMP/54 du 10 décembre 2013 sur le dossier d’appel d’offres. Cet appel d’offres a enregistré la participation de dix-huit (18) entreprises”.
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Here’s one of the most common questions I get from students:
“How is cold email different from spam?”
Cold email and spam are polar opposites.
Here’s why…
Spam:
• Uses a fake name
• Doesn’t include contact information
• Isn’t personalized (the same email is sent to several people)
• Isn’t meant to start a conversation; rather, it’s usually targeting a direct
purchase.
• Has a commercial motive.
Spam is an example of a one-to-many email.
Can you see the difference?
This cold email does three things:
• It addresses the recipient directly.
• It has a highly specific and relevant request.
• And it mentions a common contact.
I’m not trying to push a product, or get anyone on the phone for a long conversation.
The real world equivalent of this email would be like saying, “Hi,” to a friend of a friend you bumped into at a conference.
It’s not pushy.
It’s not annoying.
And it’s perfectly reasonable, as long as your call to action isn’t overly aggressive.
For example: “Buy my product!”
Sounds pushy, right?
But if you say: “Let’s get coffee sometime!”
That sounds a lot better.
Want a ‘sniff test’ for spam vs. cold email?
Before you send out a cold email, ask yourself:
Would I be comfortable saying this to someone I met at a conference
for the first time?
If the answer is no, then it’s likely spam.
If the answer is yes, then it’s a cold email.
Keep in mind that spam is illegal. Send too much spam and you will run afoul of CAN SPAM laws.
Are you clear about whether an email falls under the CAN
SPAM laws?
It can be tricky. So let me break it down:
As per FTC, all emails can contain three types of information:
• Commercial content, such as selling a product, promoting a sale, etc.
• Relationship or transactional content, such as a
bank sending its customer a bank statement, an e-commerce store sharing transaction details, or a blogger sending a message to his list of
subscribers.
• Other content, which can range from personal content to mixed
(relationship + commercial) content.
According to FTC’s regulations, the purpose of an email decides whether it needs
to comply with spam laws. If the email is primarily commercial – or
is deemed to be so by the recipient – it has to comply with
spam laws.
A well-crafted cold email might have a commercial tilt, but it
also offers significant value.
Now, let’s get into how you can write amazing cold emails that convert!
Hi (recipient’s first name),
My name is (your first name), and I’m (title) at (company name).
We are currently offering (describe product/service).
This is just an educated stab in the dark, but based on your online profile,
you seem to be the right person to connect with. Or, if not, maybe you can point me in the right
direction?
I’d like to speak with someone from (company name) who’s
responsible for (position relevant to your product/service).
If that’s you, are you open to a 15-minute call on (specific time/date) to discuss ways (service/product) can more specifically help your business?
Or, if not you, can you please put me in touch with the right person?
I’d appreciate the help!
(Signature)
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