Le Top audience radio au Sénégal est dominé par Zik Fm qui, avec 36,2 pour cent de PDA sur les 15 ans et plus, distance Rfm en deuxième position avec 17,7 pour cent de PDA sur les 15 ans et plus, selon une étude d’Africascope 2017.
| Top Radio (PDA) – 15 ans et plus | |
| 1. Zik FM (36,2 pour cent) | 36,2% |
| 2. RFM Radio Futurs Médias (17,7 pour cent) | 17,7% |
| 3. Lamp Fall FM Dakar (9,6 pour cent) | 9,6% |
| Suite du classement 4. RFI FM |
|
| 5. Walfadjri FM | |
| 6. Sud FM | |
| 7. RTS 1 | |
| 8. King FM | |
| 9. Vibe Radio | |
| 10. Nostalgie Dakar |
(Source Africascope 2017)*
Zik Fm est également la première station sur :
· les 15-34 ans avec 41,7 pour cent de PDA,
· les hommes avec 25,7 pour cent de PDA,
· les femmes avec 51,8 pour cent de PDA.
· les 15-34 ans avec 41,7 pour cent de PDA,
· les hommes avec 25,7 pour cent de PDA,
· les femmes avec 51,8 pour cent de PDA.
Rfm est leader sur les cadres dirigeants avec 23, 9 pour cent de PDA
*Africascope 2017 fournit des informations sur la consommation de la télévision, de la radio et d’Internet dans les principales villes de 8 pays : Burkina Faso(Ouagadougou), Cameroun (Yaounde et Douala), Côte d’Ivoire(Abidjan), Gabon (Libreville), Mali (Bamako), République Démocratique du Congo(Kinshassa), Sénégal (Dakar), République du Congo (Brazzaville)
Le terrain de l’étude s’est déroulé de septembre 2016 à juin 2017.
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