Dans un contexte de marché de plus en plus spéculatif et en proie à de nombreux facteurs qui font osciller les prix, l’Afrique gagnerait à mieux se positionner sur le marché des cafés de spécialité. C’est ce qu’a confié, à l’Agence Ecofin, Edward George, directeur de la recherche du groupe Ecobank.
Pour l’expert, cette orientation sur un segment qui ne représente que 10% de la production mondiale est cruciale, dans la mesure où, d’une part, le continent africain ne peut plus rivaliser en matière de volumes sur le marché des cafés de masse, la faute à une productivité déclinante, ces dernières décennies.
En effet, si le continent s’est affirmé dans les années 70, comme l’une des principales régions de production de la fève avec des pays comme l’Ethiopie, la Côte d’Ivoire et l’Ouganda, il a depuis été surclassé par le Brésil qui produisait cinq fois moins qu’aujourd’hui, et le Vietnam qui ne représentait qu’un fournisseur marginal de la matière première. Ces deux pays assurent désormais plus de la moitié de la production mondiale, soit 82,8 millions de sacs sur un total de 160,5 millions de sacs en 2016/2017.
D’autre part, l’intérêt du segment de la spécialité réside dans le fait qu’il est plus rémunérateur du fait de la qualité supérieure, comparativement au marché des cafés de masse dont les cours sont déterminés par l’offre et la demande.
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