Chine: les très bonnes affaires d’Ali Baba pour la Journée des célibataires

En Chine, le 11-Novembre n’est pas un jour férié comme en France, mais il est célébré comme « la fête des célibataires ». En 2009, le géant de l’e-commerce chinois Alibaba avait eu l’idée de transformer cette journée en gigantesque fête commerciale et de proposer à cette occasion d’énormes soldes sur ces sites de ventes en ligne. C’est désormais la plus grande journée de shopping au monde.

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