Jumia employees organize and package goods in the company's warehouse in Nairobi's industrial area, Kenya, on May 16, 2018.
Often touted as Africa's answer to the online retail giant Amazon, Jumia seeks to ride on changing trends in e-commerce, entertainment, urbanization, music, and more. Started in Lagos, Nigeria in 2012, Jumia, as of 2016, had 126 operations across 23 African countries, thus covering 90% of African GDP and three million customers. In the same year, it became the continent's first unicorn being valued over US$1 billion.
JUMIA *** Local Caption *** Ecommerce, distribution, internet, web
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