Sierra Leone : des miss pour rendre le pays attractif

En janvier 2016, la Sierra Leone, petit pays d’Afrique de l’Ouest meurtri par la guerre et classé parmi les plus pauvres de la planète, crée l’événement au concours de Miss Univers. Pour la première fois, une Miss Sierra Leone, Hawa Kamara, participe au prestigieux concours de beauté. Pour les autorités, l’enjeu est de taille : il s’agit de redorer le blason du pays, afin de redevenir une destination touristique phare en Afrique.

Dans les années 1970-80, la Sierra Leone, avec ses cocotiers et ses plages de sable blanc, faisait partie des destinations préférées des Français choisissant de passer leurs vacances en Afrique de l’Ouest. Des personnalités comme Johnny Hallyday ou feu Carlos en avaient fait leur camp de base africain. Mais cette image de carte postale idyllique, c’était avant la guerre civile…De 1991 à 2002, soit onze ans durant, la guerre civile déchire le pays. Elle fera 120 000 morts. Au-delà de ce bilan meurtrier, la guerre entraîne la Sierra Leone, déjà fragile, dans l’engrenage de la pauvreté. Actuellement, dans le classement annuel du Programme des Nations unies pour le développement (Pnud), la Sierra Leone pointe au 180e rang sur 186 pays évalués. Dans le même temps, le conflit met un coup d’arrêt brutal à la manne financière que représentait le tourisme.

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